Zach: I have to negotiate a deal with a client.
Bill: How do you think it will go?
Zach: Not well. I heard he is very tough.
Bill: Do you want some advice?
Zach: Yes! I'm not good at negotiating.
Bill: Make sure you do your homework.
Zach: What do you mean?
Bill: Collect as much information before negotiation starts, so you know your options.
Zach: That's great advice.
Bill: The more info you have, the smarter you will look.